Q. What advice do you have for a customer looking to hire a printer?
A. Before simply shopping for lowest rock-bottom price, make sure you understand the type / quality of material being used. Not all paper / vinyl is the same! For Example: Central Printing uses "UV resistant inks" in ALL of our wide format printing devices to ensure longer lasting prints which stay more colorful and vibrant than many of our competitions ink. We also use a very thick 16pt premium stock for business cards and postcard flyer prints. Come in today to see the difference while still saving money!
Q. I just started a business. What print items will be helpful?
A. Beyond business cards, perhaps magnetic car signs or lawn signs will help? Even doorknob hangers, vinyl banners and sidewalk signs. Or how about online advertising as low as $10 a week? We have an endless assortment of services and samples to help you effectively gain new customers. Every business is marketed differently... so come in today for a free marketing consultation!
Q. How well will my job match what I see on my monitor?
A. Most people are surprised at how well their job matches what they see. But because of wide differences in monitor calibration and the different technologies used, some printed colors may not exactly match the colors on your specific monitor. Before submitting to print, make sure your graphic is setup using a CMYK color profile.
Q. What is the difference between RGB and CMYK and why does it matter?
A. RGB refers to the primary colors of light, Red, Green and Blue, that are used in monitors, television screens, digital cameras and scanners. CMYK refers to the primary colors of pigment: Cyan, Magenta, Yellow, and Black. These are the inks used on the press in "4-color process printing", commonly referred to as "full color printing".
The combination of RGB light creates white, while the combination of CMYK inks creates black. Therefore, it is physically impossible for the printing press to exactly reproduce colors as we see them on our monitors.
Many programs have the capability to convert the layout/images from the RGB color space to the CMYK color space. We request that you convert your colors from RGB to CMYK if your tools allow you to. By doing it yourself, you have maximum control over the results.You may notice a shift in color when converting from RGB to CMYK. If you do not like the appearance in CMYK, we recommend that you make adjustments while working in CMYK (usually lightening). Generally, you should specify CMYK color builds that look a little lighter than you want, since the dots of ink "fatten up" on press, giving you more pigment on paper than you see on your monitor. Be especially careful to keep backgrounds light if there is black or dark colored text over it, so that the text remains readable. Feel free to call us with any questions or concerns you may have.
535 Main Street - Malden, MA 02148 781-322-1220